{"id":2393,"date":"2026-03-14T09:10:26","date_gmt":"2026-03-14T09:10:26","guid":{"rendered":"https:\/\/www.borsaoku.com\/?p=2393"},"modified":"2026-03-14T09:10:30","modified_gmt":"2026-03-14T09:10:30","slug":"neden-saglikli-sirketleri-secmiyoruz","status":"publish","type":"post","link":"https:\/\/www.borsaoku.com\/index.php\/2026\/03\/14\/neden-saglikli-sirketleri-secmiyoruz\/","title":{"rendered":"Neden Sa\u011fl\u0131kl\u0131 \u015eirketleri Se\u00e7miyoruz?"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Neden Sa\u011fl\u0131kl\u0131 \u015eirketleri Se\u00e7miyoruz?<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Borsa \u0130stanbul veya k\u00fcresel piyasalar fark etmeksizin, yat\u0131r\u0131mc\u0131lar\u0131n en b\u00fcy\u00fck ikilemi \u015fudur: <strong>G\u00fcvenli bir limanda yava\u015f\u00e7a b\u00fcy\u00fcmek mi, yoksa f\u0131rt\u0131nal\u0131 bir denizde batmak \u00fczere olan bir gemiden hazine \u00e7\u0131karmaya \u00e7al\u0131\u015fmak m\u0131?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir yanda her y\u0131l k\u00e2r\u0131n\u0131 art\u0131ran, yat\u0131r\u0131mc\u0131s\u0131yla temett\u00fcs\u00fcn\u00fc payla\u015fan, kasas\u0131 d\u00f6viz dolu, &#8220;oksijeni bol&#8221; dev \u015firketler duruyor. Di\u011fer yanda ise bor\u00e7 bata\u011f\u0131nda bo\u011fulan, \u00fcretimini durdurmu\u015f, \u00f6zsermayesi erimi\u015f, tabiri caizse &#8220;yo\u011fun bak\u0131mda&#8221; olan \u015firketler&#8230; Peki, neden rasyonel olmas\u0131 beklenen yat\u0131r\u0131mc\u0131, sa\u011fl\u0131kl\u0131 olan\u0131 de\u011fil de can \u00e7eki\u015feni se\u00e7er?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. &#8220;Piyango Bileti&#8221; Psikolojisi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yo\u011fun bak\u0131mdaki bir \u015firketin hisse fiyat\u0131 genellikle \u00e7ok d\u00fc\u015f\u00fckt\u00fcr. Yat\u0131r\u0131mc\u0131, &#8220;Bu ka\u011f\u0131t zaten 1 liraya d\u00fc\u015fm\u00fc\u015f, buradan nereye gidecek? Bir \u00e7\u0131karsa 10 kat\u0131 olur!&#8221; yan\u0131lg\u0131s\u0131na d\u00fc\u015fer. Bu, bir yat\u0131r\u0131m stratejisi de\u011fil, bir piyango bileti alma d\u00fcrt\u00fcs\u00fcd\u00fcr. Sa\u011fl\u0131kl\u0131 bir \u015firketin %20 b\u00fcy\u00fcmesi ona &#8220;az&#8221; gelirken, bat\u0131k bir \u015firketin &#8220;mucizevi kurtulu\u015f&#8221; ihtimali g\u00f6zlerini kama\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. &#8220;Kurtar\u0131c\u0131&#8221; Efsanelerine \u0130nanmak<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Piyasada her zaman bir f\u0131s\u0131lt\u0131 dola\u015f\u0131r: <em>&#8220;\u015eirkete yabanc\u0131 ortak geliyor&#8221;, &#8220;Arsas\u0131 \u00e7ok de\u011ferliymi\u015f, sat\u0131lacakm\u0131\u015f&#8221;, &#8220;Devlet te\u015fvik verecekmi\u015f&#8221;<\/em>. Yo\u011fun bak\u0131mdaki hastan\u0131n ba\u015f\u0131na bir &#8220;mucize doktor&#8221; gelece\u011fine inanmak, finansal tablolar\u0131 okumaktan daha kolay gelir. Ancak unutulmamal\u0131d\u0131r ki; borsa, temennilerle de\u011fil, rakamlarla y\u00fcr\u00fcr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Zaman\u0131n De\u011fersizle\u015ftirilmesi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Borsada f\u0131rsatlar asla bitmez&#8221; s\u00f6z\u00fc, yat\u0131r\u0131m\u0131n alt\u0131n kural\u0131d\u0131r. Yo\u011fun bak\u0131mdaki bir \u015firketin aya\u011fa kalkmas\u0131n\u0131 beklemek, ciddi bir <strong>f\u0131rsat maliyetidir.<\/strong> O \u015firket iki y\u0131l boyunca yo\u011fun bak\u0131mda ya\u015fam sava\u015f\u0131 verirken, sa\u011fl\u0131kl\u0131 ve temett\u00fc veren \u015firketler yat\u0131r\u0131mlar\u0131yla iki kat\u0131na \u00e7\u0131kabilir. Sabr\u0131n\u0131z\u0131 yanl\u0131\u015f kap\u0131da harcamak, sermayenizi hapse atmakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Yo\u011fun Bak\u0131mdan \u00c7\u0131k\u0131\u015f: De\u011ferlendirme Ne Zaman Yap\u0131lmal\u0131?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Makalenin ba\u015f\u0131nda belirtti\u011finiz gibi; bir firma yo\u011fun bak\u0131mdan \u00e7\u0131kabilir, iyile\u015febilir ve aya\u011fa kalkabilir. Ancak yat\u0131r\u0131mc\u0131 i\u00e7in do\u011fru zaman, hasta yataktayken de\u011fil, hastan\u0131n taburcu olup <strong>&#8220;ko\u015fmaya ba\u015flad\u0131\u011f\u0131&#8221;<\/strong> and\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bor\u00e7lar yap\u0131land\u0131r\u0131lm\u0131\u015f m\u0131?<\/li>\n\n\n\n<li>\u00dcretim \u00e7arklar\u0131 d\u00f6nmeye ba\u015flam\u0131\u015f m\u0131?<\/li>\n\n\n\n<li>Net k\u00e2r hanesi art\u0131ya ge\u00e7mi\u015f mi?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bu veriler g\u00f6r\u00fclmeden yap\u0131lan her hamle, sadece bir &#8220;umut tacirli\u011fi&#8221;dir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7: Sa\u011fl\u0131k Varl\u0131kt\u0131r<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Neden s\u00fcrekli k\u00e2r eden, devle\u015fen firmalar dururken yo\u011fun bak\u0131mdakiler? \u00c7\u00fcnk\u00fc insanlar k\u0131sa yoldan zengin olman\u0131n b\u00fcy\u00fcs\u00fcne kap\u0131l\u0131rlar. Oysa ger\u00e7ek zenginlik, sa\u011fl\u0131kl\u0131 h\u00fccrelerin (\u015firketlerin) birle\u015ferek olu\u015fturdu\u011fu g\u00fc\u00e7l\u00fc bir b\u00fcnye (portf\u00f6y) ile in\u015fa edilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Riske girmeye gerek yok; borsa bir kumarhane de\u011fil, bir ortakl\u0131k m\u00fcessesesidir. Ortak olaca\u011f\u0131n\u0131z ki\u015finin nefes al\u0131p almad\u0131\u011f\u0131na bakmak, en temel sorumlulu\u011funuzdur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neden Sa\u011fl\u0131kl\u0131 \u015eirketleri Se\u00e7miyoruz? Borsa \u0130stanbul veya k\u00fcresel piyasalar fark etmeksizin, yat\u0131r\u0131mc\u0131lar\u0131n en b\u00fcy\u00fck ikilemi \u015fudur: G\u00fcvenli bir<\/p>\n","protected":false},"author":1,"featured_media":2394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":185,"footnotes":""},"categories":[185,190],"tags":[200,405,209,208],"class_list":["post-2393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-borsa-psikolojisi","category-gercek-trader-hatalari","tag-borsa","tag-borsa-piskolojisi","tag-hisse","tag-teknik-analiz"],"_links":{"self":[{"href":"https:\/\/www.borsaoku.com\/index.php\/wp-json\/wp\/v2\/posts\/2393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.borsaoku.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.borsaoku.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.borsaoku.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.borsaoku.com\/index.php\/wp-json\/wp\/v2\/comments?post=2393"}],"version-history":[{"count":1,"href":"https:\/\/www.borsaoku.com\/index.php\/wp-json\/wp\/v2\/posts\/2393\/revisions"}],"predecessor-version":[{"id":2395,"href":"https:\/\/www.borsaoku.com\/index.php\/wp-json\/wp\/v2\/posts\/2393\/revisions\/2395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.borsaoku.com\/index.php\/wp-json\/wp\/v2\/media\/2394"}],"wp:attachment":[{"href":"https:\/\/www.borsaoku.com\/index.php\/wp-json\/wp\/v2\/media?parent=2393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.borsaoku.com\/index.php\/wp-json\/wp\/v2\/categories?post=2393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.borsaoku.com\/index.php\/wp-json\/wp\/v2\/tags?post=2393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}